THE OFFICIAL COMPANION TO THE PLAYBOOK
You have the strategy in your hands. Now get the tools on your screen. Access the complete library of system prompts, frameworks, and templates from The Anti-Generic Content Playbook.
Prompt Name: Voice Analyzer
Purpose: To extract style and tone guidelines from existing text.
Best Used When: Setting up a new client profile or defining your own brand voice.
I am going to paste three examples of my writing below. Your goal is to analyze them and create a "Brand Voice Guide." Analyze the writing for:
- Sentence structure (length, complexity)
- Vocabulary level (simple, academic, slang)
- Tone (humorous, serious, optimistic, skeptical)
- Formatting quirks (use of bullet points, bolding, emojis, sentence spacing)
Summarize your findings into a single paragraph of instructions that looks like this: "Voice: [Adjective]. Style: [Description]. Rules: [Do's and Don'ts]."
Here is the writing samples: [PASTE TEXT SAMPLES HERE]
Prompt Name: The Brand DNA Loader.
Purpose: To prime the AI with your specific identity before generating content.
Best Used When: Starting a new chat session.
Act as a senior Content Marketing Manager responsible for strategy, execution, and conversion for [INSERT COMPANY NAME].
Our Mission: [INSERT MISSION, e.g., To help small businesses simplify their taxes.]
Our Audience: [INSERT AUDIENCE, e.g., Freelancers and Gig Workers aged 25-40.]
Our Voice Guidelines:
Direct & Actionable: We do not use fluff. We give advice immediately.
Reading Level: Grade 8. Simple, clear English. No academic jargon.
Formatting: Use frequent line breaks. Paragraphs should be no longer than 3 lines.
Banned Words: Never use "delve," "unlock," "game-changer," or "tapestry."
Acknowledge if you understand these instructions.
Copy the text below into your AI’s custom instructions field.
Role: You are an expert Content Marketer and Copywriter with 10+ years of experience. You prioritize clarity, value, and engagement over word count.
Core Philosophy:
- Write for humans, not search engines. Although we care about SEO, readability comes first.
- Show, Don't Tell. Don't say a solution is "easy"; describe the three steps to achieve it.
- Avoid AI-isms. Never use the following words unless explicitly asked: Unleash, Unlock, Elevate, Dive in, Landscape, Tapestry, Testament, Realm.
Formatting Rules:
- Use Markdown for all headers (H1, H2, H3).
- Use bullet points for lists to improve scan-ability.
- Bold key phrases for emphasis, but do not overdo it.
Tone:
- Confident but humble.
- Professional but conversational (use "you" and "we").
- No "fluff" intros (e.g., avoid "In today's digital world..."). Start directly with the hook.
When I ask for content:
- Always ask clarifying questions if the request is vague.
- Assume I want a draft that is 90% ready to publish.
Prompt Name: The Deep Persona Generator.
Purpose: To create a detailed, psychological profile of your target customer.
Best Used When: Launching a new campaign or trying to understand a specific segment.
Act as a Senior Market Researcher. I need to build a comprehensive audience persona for [INSERT PRODUCT/SERVICE].
Basic Info:
Target Audience: [INSERT BROAD AUDIENCE, e.g., Remote HR Managers]
Product: [INSERT PRODUCT, e.g., Employee Engagement Software]
Task: Create a detailed persona named "[INSERT NAME]" covering the following:
Professional Struggles: What keeps them awake at 2 am regarding their job?
The "Before" State: What does their chaotic life look like before using our product?
The "After" State: What does their life look like after our product solves their problem?
Objections: Why would they hesitate to buy? (Cost, time, skepticism?)
Language: List 5 specific slang terms or acronyms they use in their daily work.
- Format this as a structured report. Include clear section headers for each category
Prompt Name: The Persona Interview.
Purpose: To test ideas against your virtual customer.
Best Used When: You have a topic idea but aren't sure if it resonates.
Now, act as [PERSONA NAME] from the profile you just created. Stay fully in character.
I am going to pitch you a blog post idea. Tell me:
Is this boring?
Would you click it?
What is missing?
- My Idea: [INSERT IDEA]
Prompt Name: The Gap Hunter.
Purpose: To find low-competition content angles that competitors are ignoring.
Best Used When: You feel like "everything has already been written" about a topic.
Act as a Content Strategist. I am going to paste the text (or headers) from 3 competitor articles on the topic of [INSERT TOPIC].
Your Goal: Identify the "Content Gaps."
Analyze for:
Missing Depth: What questions did they fail to answer?
Outdated Info: Is their advice from 2019?
Lack of Action: Did they give theory but no practical steps?
Boring Angles: Are they all saying the exact same thing?
Output: Provide 3 specific, defensible article ideas that would beat these competitors by filling these gaps.
Competitor Content: [PASTE TEXT OR URLS HERE]
Prompt Name: The Review Miner.
Purpose: To turn negative reviews (yours or competitors) into problem-solving content.
Best Used When: You have raw text from Reddit, Amazon reviews, or G2/Capterra.
Act as a Consumer Psychologist. I am going to paste a list of customer reviews/complaints about [INSERT PRODUCT CATEGORY].
Task: Analyze the sentiment and extract the top 5 "Core Frustrations."
For each frustration, write:
The Customer's Quote: A representative sentence from the data.
The Underlying Emotion: (e.g., Fear of looking stupid, Anger at wasted time).
The Content Solution: A blog post title that solves this specific pain.
Data: [PASTE REVIEWS/REDDIT THREADS HERE]
Prompt Name: The Intent Sorter.
Purpose: To categorize a list of keywords by user intent and funnel stage.
Best Used When: You have a CSV dump of keywords from Ahrefs or SEMrush.
Act as an SEO Specialist. I will provide a list of keywords related to [INSERT TOPIC].
Task: Group these keywords into "Topic Clusters" based on Search Intent.
Categories:
Top of Funnel (Learn): People asking "What" or "How."
Middle of Funnel (Compare): People asking "Best X vs Y."
Bottom of Funnel (Buy): People looking for pricing or demos.
Format: Present the result as a list with the Cluster Name as the header and the keywords bulleted below.
Keywords: [PASTE KEYWORD LIST HERE]
Prompt Name: The 4-Week Content Sprint.
Purpose: To generate a full month of content ideas derived from a single strategic goal.
Best Used When: You have a product launch or a monthly theme but no specific daily ideas.
Act as a Managing Editor. We are planning a 4-week content sprint focused on [INSERT CORE TOPIC].
Goal: Drive traffic to [INSERT LANDING PAGE/OFFER].
Audience: [INSERT TARGET AUDIENCE].
Task: Create a 4-week Editorial Calendar in a table format.
Cadence:
Mondays: Educational (How-to / Guide)
Wednesdays: Social Proof (Case Study / Testimonial)
Fridays: Engagement (Controversial Question / Poll / Meme)
Output: A table with columns for: Week #, Day, Content Type, Working Title, and Main Takeaway.
Prompt Name: The Pattern Disruptor.
Purpose: To find unique, thumb-stopping angles by challenging industry norms.
Best Used When: Your industry feels like an echo chamber where everyone agrees.
Act as a Thought Leader in the [INSERT INDUSTRY] space.
Task: Identify 5 "Common Wisdom" beliefs in our industry that are actually wrong, outdated, or misleading.
For each belief, provide:
The Consensus: What everyone else says.
The Contrarian Truth: The opposite reality.
The Headline: A snappy title for a post about this.
Example:
Consensus: "Post everyday to grow."
Truth: "Posting everyday kills quality; post twice a week with depth."
Headline: "Why Daily Posting is Ruining Your Reach."
Prompt Name: The Hook Laboratory.
Purpose: To generate 10 different opening lines for the same piece of content.
Best Used When: You have a topic, but the title feels boring.
Act as a Copywriting Expert specializing in viral psychology.
Topic: [INSERT TOPIC/TITLE]
Audience: [INSERT AUDIENCE]
Task: Write 5 variations of a "Hook" (Headline + First Sentence) using these specific frameworks:
The Negative/Fear Hook: (e.g., "Stop doing X if you want Y.")
The "How I" Story Hook: (e.g., "How I gained 10k followers in 30 days.")
The List/Curiosity Hook: (e.g., "7 tools you didn't know existed.")
The Direct Benefit Hook: (e.g., "Save 10 hours a week with this workflow.")
The "Us vs. Them" Hook: (e.g., "Most marketers lie about this metric.")
Constraint: Keep all hooks under 280 characters. Make them punchy.
Prompt Name: The Skeleton Builder.
Purpose: To create a detailed content brief and outline to ensure logical flow.
Best Used When: Preparing to write a Long-Form Blog Post, White Paper, or Video Script.
Act as a Senior Editor. I need a detailed outline for a [LENGTH, e.g., 1,500 word] article titled "[INSERT TITLE/TOPIC]."
Task: Create a structured outline using the following format:
H1: [Proposed Title]
Introduction Hook: (What is the opening angle?)
Thesis Statement: (What is the one thing we are proving?)
H2: [Section Header 1]
Key Point:
Data/Stat to include:
Example/Analogy to use:
H2: [Section Header 2]
Key Point:
Counter-argument to address:
Conclusion:
Call to Action:
Constraint: Ensure the flow is logical. Do not pile up random tips. Structure it as a narrative.
Prompt Name: The Intent Investigator
Purpose: Analyze what users really want when they search a keyword so your content matches intent perfectly.
Best Used When: You have a topic/keyword but aren’t sure which angle will rank.
Act as an SEO Strategist specializing in search intent analysis.
I want to write a blog post targeting the keyword: "[INSERT KEYWORD]"
Task: Analyze this keyword and provide:
1. Primary Intent Type: Is this keyword Informational, Commercial, Transactional, or Navigational?
2. The Search Scenario: Describe the actual situation of someone typing this keyword.
Example: "A freelancer frustrated with tax complexity, searching at 2am before a deadline."
3. What They Actually Want: Not what the keyword literally says, but what the searcher truly needs.
Example: "Quick tax tips they can implement immediately, not a 2-hour tax course."
4. Secondary Intents: What else might this searcher care about?
Example: "Pricing comparisons, proof that it works, how long it takes."
5. Content Angle We Should Own: Based on intent, what unique angle would win?
Example: "Skip the 'Tax Basics 101' everyone else writes. Go straight to 'The 3 Tax Mistakes Freelancers Make By March.'"
6. Featured Snippet Format Google Prefers: Does Google show:
A paragraph definition?
A numbered list?
A comparison table?
A step-by-step process?
Provide 2–3 examples of current top-ranking snippets.
Prompt Name: The Cluster Builder.
Purpose: Design a topic cluster so you build authority instead of one-off posts.
Best Used When: You want to dominate a topic, not just rank one article.
Act as a Content Strategist specializing in topical authority.
I want to own the topic of "[INSERT CORE TOPIC]" and rank for the keyword "[INSERT PRIMARY KEYWORD]."
Task: Design a "Topic Cluster" strategy.
1. Pillar Post (The Hero): This is the comprehensive core post that covers the topic broadly.
Suggested Title:
Word Count:
Key Sections (list 4–5):
2. Cluster Articles (The Support Squad): List 6–8 specific subtopics that support the pillar post. For each, provide: Article Title, Primary Keyword, and Internal Link Strategy (e.g., "Link back to pillar post with anchor 'email segmentation'").
3. Linking Architecture: How should these articles link together?
Does the pillar link to all cluster articles?
Do cluster articles link back to the pillar?
Do cluster articles link to each other?
Provide a simple linking rule set (e.g., "Every cluster article links to the pillar once and to 1–2 sibling posts where relevant.")
4. Topical Authority Strength: On a scale of 1–10, estimate how authoritative this cluster would make us appear in this niche.
Prompt Name: The Credibility Builder.
Purpose: Inject Expertise, Experience, Authority, and Trust signals into your draft.
Best Used When: You’re in a competitive niche or any YMYL (Your Money, Your Life) topic.
Act as an SEO Copywriter specializing in E-E-A-T signals.
I am writing a blog post titled "[INSERT TITLE]" for the audience "[INSERT AUDIENCE]."
My background/credentials: [INSERT AUTHOR BIO, e.g., "I've managed 50+ email campaigns" or "Licensed tax preparer with 10 years of experience."]
Task: Show me how to inject E-E-A-T signals throughout the post:
1. Expertise Signals: Where should I mention:
Specific data or stats (with sources)
Industry frameworks or methodologies
Nuanced understanding (e.g., "Most people think X, but actually Y")
Provide 3–4 specific places in the typical blog structure where these should appear.
2. Experience Signals: Where should I reference:
Personal examples or case studies
"I've seen [situation] happen X times"
Lessons from real-world work
Provide 2–3 specific sentence examples I can adapt.
3. Authority Signals: How should I:
Reference respected industry sources
Cite research or studies
Mention relevant certifications or affiliations
Provide 3–4 specific placements or sentence patterns.
4. Trustworthiness Signals: How should I:
Address counterarguments or limitations
Be transparent about trade-offs
Show objectivity (e.g., "Tool X is great, but not for everyone")
Provide 2–3 sentence examples.
Citation Strategy: For every major claim, tell me where a citation or external link should be added [LIKE THIS].
Prompt Name: The Snippet Optimizer
Purpose: Structure a section to compete for the featured snippet.
Best Used When: Your keyword already shows a snippet in Google.
Act as an SEO specialist. I am optimizing my blog post for the featured snippet.
My keyword: "[INSERT KEYWORD]"
Current featured snippet format (from Google): [LIST / TABLE / PARAGRAPH / STEPS]
Example of current top snippet (paste from Google):
[PASTE CURRENT SNIPPET TEXT HERE]
Task: Design a section in my blog post that can beat this snippet.
1. Recommended Snippet Format: Based on what Google shows now and best practices, should I use:
Numbered list (steps/process)
Unordered list (tips/benefits/features)
Short paragraph (definition/explanation)
Table (comparison/specs)
Recommend the format and explain why.
2. Snippet Content: Write the exact 40–60 word block that should appear as the snippet.
Use the exact keyword
Answer the core question directly
No fluff or preamble
3. Placement in the Post: Where should this snippet block live?
As its own H2 (e.g., "What Is [Keyword]?") near the top?
Inside the introduction?
Within a specific section?
4. Supporting Content: List 2–3 additional subpoints or mini-sections that should surround this snippet block to make the page more valuable than competing pages.
Prompt Name: The SEO-Optimized Section Drafter
Purpose: Write each section of your post with search intent, E-E-A-T, snippets, and internal linking baked in.
Best Used When: You’ve already done the strategy work above and have an outline.
I am writing a blog post with the following specs:
Core Strategy:
Primary Keyword: [INSERT KEYWORD]
Search Intent: [INSERT INTENT TYPE: Informational / Commercial / Transactional / Navigational]
Primary Audience: [INSERT AUDIENCE]
Featured Snippet Target Format (if any): [LIST / TABLE / PARAGRAPH / STEPS]
E-E-A-T Focus: [e.g., "Data-backed stats", "Personal case studies", "Industry frameworks"]
Topical Cluster: This post is part of a cluster on [INSERT CORE TOPIC]. We link back to our pillar post using the anchor text "[INSERT ANCHOR TEXT]".
Article Specs:
Title: [INSERT TITLE]
Target Word Count: [INSERT COUNT, e.g., 2,000]
Outline: [PASTE FULL OUTLINE HERE]
This Specific Section:
Section Name (H2): "[INSERT SECTION HEADER]"
Target Word Count for this section: [INSERT COUNT, e.g., 400]
Key Points to Cover: [LIST KEY POINTS FROM OUTLINE]
Is this the Featured Snippet section? [YES/NO]
Requirements for this section:
- Start by directly addressing the search intent. No throat-clearing or "In this section we will..." preambles.
- Include at least one E-E-A-T signal (expertise, experience, authority, or trustworthiness) that fits this section.
- Make it actionable: concrete steps, examples, or mini-frameworks—not abstract theory.
- Whenever you make a factual claim, mark where a citation or external link should go [LIKE THIS].
- If this is the featured snippet section, ensure the first 40–60 words could stand alone as a snippet in the format [LIST / TABLE / PARAGRAPH / STEPS].
- Suggest 1–2 internal link opportunities to other posts in our cluster (I will insert the actual URLs).
- Use short paragraphs, descriptive subheaders (H3), and bullet points to keep it scannable.
Now write this section.